Key Use Cases of Advanced AI Based Chatbots in the Modern Business Landscape

Known for their 24x7 availability, chatbots are used in a number of companies today to maintain a continuous stream of communication between the brand and the customer. While communicating through a conversational chatbot, customers do not have to wait for the next available operator for minutes. This technology has a wide range of applications and is not limited to the single-use case of answering customer questions.  Some of the top use cases of conversation bot include:

  • Marketing:  Chatbots can be used for a variety of marketing activities. This includes data collection, product consulting, increased customer interaction and lead generation.
  • Sales: Chatbots can be used for the qualification of leads and might provide support throughout the sales funnel.
  • Customer Service:  Chatbots aid in answering FAQs and provides dedicated support in case of problems.
  • IT Service Helpdesk: Chatbots can be used to provide support for both internal and external service desk application.

Unlike an operator or agent who can focus on only a single customer at a time for query resolution, AI-based chatbots have the capability to answer and manage queries of thousands of customers instantly and simultaneously. Today there are many platforms available through which companies can create chatbots that can be programmed to answer customer queries in a number of vernacular languages. Multilingual bots significantly aids business organizations to tap into new markets while, at the same time, tailoring the experience for a particular brand audience.

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