How can AI enabled chatbots be useful for fashion brands

 

A growing number of fashion brands, including the high-end ones, are implementing online shopping platforms apart from having traditional offline stores. Most of them now have both mobile applications and website to make online shopping faster and simpler for customers. Fashion brands additionally are turning to technology; AI enabled Conversational Chatbot in particular, to recreate the personalized shopping experience of a boutique right within their website ad apps.

A chatbot can become the missing link between the retailer and the customer when it comes to ecommerce, so as to develop a tailored approach for each user, while also delivering the convenience of online shopping. Many leading beauty and fashion brands across the world have already adopted AI Chatbot for Business to develop individualized customer experiences. There are many advantages of doing so, including:

Customer engagement: Chatbots can deliver valuable support to a fashion brand by creating positive customer experiences and effectively introducing first time customers to the brand. In addition to providing direct commercial service, chatbots can also be used to offer brand-related entertainment like highlights of the latest fashion shows.

Cost-efficiency: Implementing a chatbot to offer a basic fashion consultancy service to the customers can significantly help brands to save costs. Creating and maintaining a chatbot is way more cost-effective than employing a team to do the same work. A chatbot can cater to several customers at once.

Increased conversion rate:  Chatbots that manage to keep the customer engaged right from the first contact till the checkout are likely to boost the conversion rate of an online fashion store. Prospective customers can get all the information and service they need from the chatbot itself, and would be able to complete their transactions without having to explore multiple pages. This will make them more inclined to make their purchase right then, rather than taking their time to think and maybe come back later.

The importance of AI chatbot in the modern fashion industry cannot be underestimated.

 

 

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