An insight into the use of AI power chatbot for improved customer experience and satisfaction

Online shopping has gained exceptional popularity in the recent years. There are numerous online shoppers who surf through diverse ecommerce platforms on a daily basis to purchase the best possible product. However, with the increasing competition in the market, it becomes vital for ecommerce brands to optimize their website with new-age technologies like AI-powered chatbots to automate customer support. The Best AI Chatbot would majorly help ecommerce brands to deliver smooth customer service and reduce support ticket cost. Over the years, ecommerce chatbots has actually escalated the sales of many ecommerce businesses, and helped improve their customer experience.

Prior to going for AI chatbot integration on their website, ecommerce business owners must understand the difference between traditional chatbots and AI-powered chatbots properly. Chatbots that run without AI or Artificial Intelligence technology are known as rule-based chatbots. Such bots provide a set of questions to website visitors, and provide answers based on the selected questions. On the other hand, AI charbots are able to deliver customer support much like a human agent. AI technology helps these bots in decision making, while they leverage Natural Language Processing (NLP) to understand human language.

Use of AI bots opens up a wide array of opportunities for ecommerce brands to improve customer experience. However, before using an AI chatbot platform to build and deploy such a platform businesses must understand the critical issues of their website visitors. After all, the aim of the chatbot would be to solve the issues of the website visitors and provide them with a seamless experience. For instance, if the website visitors are unhappy with long wait times and want prompt answers, one must consider automating those inquiries most commonly requested. A chatbot can entirely slash wait times, thereby improving customer satisfaction.

 

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